Covey vs. Wild Apricot
The incumbent all-in-one membership platform. Broad feature set, 15,000+ orgs, aging interface. Here is how Covey compares, where Wild Apricot still makes sense, and where it does not.
Choose Covey if
Orgs that care how the software feels for their members, want flat predictable pricing as they grow, and want a real human on call during migration and after. Covey's 48-hour human-led migration directly addresses the #1 barrier to leaving Wild Apricot: data export friction.
Choose Wild Apricot if
Small clubs and associations under 500 contacts that want a self-serve product with a 2-year prepay discount and don't mind a dated interface.
01 · At a glance
02 · Feature by feature
Households, multiple emails per contact, configurable custom fields, tags, audit trail
Contact records, single primary email per contact, custom fields, tags
Cart-based multi-event checkout, per-type registration forms, waitlists with auto-promote, guest registrations, check-in
Event registration with limited cart behavior, waitlists, check-in
Recurring dues, installment plans, bulk invoicing, coupons, automatic reminders, Stripe + PayPal
Recurring dues, invoicing, limited payment plans, Stripe, PayPal, WePay, Authorize.net
Composer with live gadgets (upcoming events, new members), templates with folders, A/B subject, scheduled send, multi-sender
Email composer with macros, templated sends, per-contact unsubscribe; Mailchimp integration commonly used
Modern drag-and-drop builder with considered typography, member-only pages, document library, custom domain, SEO controls
Drag-and-drop CMS with templated themes; reviewers flag limited design flexibility
Forums, private groups, moderation, email notifications, reply-by-email
Basic forums, comments, limited moderation
Flat plans, no contact-based surprises, migration included
Contact-tiered plans that escalate quickly with growth
Human support on every plan
Chat unlocked on paid plans; phone 10am–5pm EST; knowledge base + community on free
03 · Pricing, in real numbers
Wild Apricot prices by contact count, not active members. Organizations with a large alumni or prospect list often pay for thousands of inactive contacts. Covey prices by active member count on flat plans.
All figures from wildapricot.com/pricing (April 2026). Tiers above 500 are derived from the same public matrix. Payment processing fees (Stripe/PayPal/WePay/Authorize.net) are additional.
Every plan includes migration, every feature, and human support. No contact tiers, no implementation fees, no overage surprises. Pricing is flat and predictable.
04 · Year-one total cost
At low contact counts (under 250), Wild Apricot's entry-tier pricing is cheaper than Covey. At 2,000 contacts and above, Covey's flat pricing is typically equal or cheaper once you factor in the migration time WA does not do for you.
Pricing from wildapricot.com/pricing. Covey is modestly cheaper at 2,000 contacts; the gap widens at 5,000+ because WA pricing escalates faster than Covey's.
05 · Integrations
Public features page does not name Zapier directly; it references "widgets, WordPress, APIs and more." The Zapier connection is real but not front-and-center.
06 · What users actually say
Wild Apricot has the largest review footprint in the category (4,000+ Capterra reviews at 4.4/5). Praise clusters around simplicity and price at the entry tier; complaints cluster around support tiering after the Personify acquisition and pricing escalation.
What people praise
What people complain about
Sources: Capterra (4.4/5, 4,000+ reviews), G2, TrustRadius, review-aggregate analysis April 2026
07 · If your organization looks like this
If you are: A 50-person all-volunteer hobby club with simple dues and occasional events
Better choice: Wild Apricot
At 100 contacts, WA's $66/mo (or $56.10/mo on a 2-year prepay) is the lowest-cost option. Feature depth matches a club this size.
If you are: A 1,500-member trade association where members actually use the portal
Better choice: Covey
Member-facing UI is the daily experience for 1,500 people. Modern design, multi-email households, cart-based events, and human support on every plan matter more than a 2-year prepay.
If you are: A chamber of commerce migrating off a legacy platform in the next 60 days
Better choice: Covey
Covey's 48-hour human-led migration is the specific, publicly-stated timeline. Wild Apricot's migration path is self-serve CSV with no vendor team doing the work.
08 · Where Covey is different
Legacy membership platforms feel like they were designed in 2008. Covey is built by a small team that treats typography, spacing, and the quiet details as the product.
A real human pulls your members, levels, events, payment history, email templates, and posts from your existing platform. You're live on Covey inside 48 hours, not six weeks.
No support tiers, no ticket queues that take four business days. Every plan includes a real person answering your questions, often the same person who wrote the feature.
One page, plain numbers, no 'contact sales.' The price you see is the price you pay. Migration is included, onboarding is included, support is included.
What Wild Apricot does well
Where Wild Apricot falls short
Switching from Wild Apricot?
We've built a dedicated Wild Apricot import. Members, contact records (with multiple emails), membership levels, financial history, event records, email templates, forum posts, custom fields, and document uploads all come across. One call, one shared staging site, one DNS flip.
09 · Support, when it matters
10 · Frequently asked
Covey is designed specifically for organizations considering a move off Wild Apricot. We built a dedicated import that pulls your members, dues history, event records, email templates, documents, and community posts in a single 48-hour engagement with a real human on the other end.
Covey plans range from $59 to $999+ per month, scaling by member count. Migration is included on every plan. Contact-tiered. $66/mo for 100 contacts, scaling to ~$720/mo at 50,000 contacts. No setup, per-transaction, or cancellation fees. 10% off on 1-year prepay, 15% off on 2-year prepay. At most member counts we see (200 to 5,000 members), Covey is competitive with or cheaper than Wild Apricot once you factor in migration, implementation fees, and integrations that Wild Apricot charges separately.
We've built a dedicated Wild Apricot import. Members, contact records (with multiple emails), membership levels, financial history, event records, email templates, forum posts, custom fields, and document uploads all come across. One call, one shared staging site, one DNS flip.
Contact-based pricing escalates quickly; reviewers consistently flag price jumps between tiers UI is visibly dated and reviewers cite limited flexibility in the website builder Support experience reportedly degraded after the Personify acquisition; phone coverage is business-hours only
Small clubs and associations under 500 contacts that want a self-serve product with a 2-year prepay discount and don't mind a dated interface.
The workflow surface is equivalent across member management, events, dues, email, website, and community. Wild Apricot has more breadth in niche areas accumulated over a decade-plus of product history. Covey is newer and opinionated about how those workflows should feel. If you need a specific Wild Apricot feature you rely on daily, ask us before you decide.
Covey is in private beta with design-partner organizations. Plans to expand to general availability through 2026. If you need a platform that's live today with a 10-year track record, Wild Apricot is more mature. If you're open to a platform built for 2026 with a faster release cadence, Covey is worth a conversation.
Wild Apricot prices by contact count, not active members. If you track alumni, prospects, or past donors, those count toward your tier. Covey prices by active member count on flat plans, so inactive contacts do not move you up a tier.
Ready when you are
Join the beta. We will walk you through a live demo with your own data.
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