The short version
Wild Apricot is the smaller-org option ($60 to $720/month, 100 to 15,000 contacts). MemberClicks is the larger-org option ($300 to $1,500/month, designed for professional associations with 500+ members). Both are owned by Personify.
Where Wild Apricot fits better
Small-to-mid associations and clubs, volunteer-led organizations, organizations that want to evaluate and buy without a sales call, and organizations with under 2,000 members.
Where MemberClicks fits better
Mid-market professional associations with dedicated AMS staff, organizations running CEU/CLE/CME tracking, complex chapter structures, and orgs willing to tolerate a sales cycle.
Where neither fits well
Organizations that want modern, considered design. Organizations that want a 48-hour migration instead of a multi-month implementation. Organizations allergic to "contact sales" pricing.
The Covey alternative
We built Covey for the organizations Wild Apricot and MemberClicks under-serve: orgs that want transparent pricing, modern interface, fast migration, and human support without tier restrictions. Compare Covey vs. Wild Apricot for the case Wild Apricot was designed for. Compare Covey vs. MemberClicks for the case MemberClicks was designed for. We win one, you tell us about the other.